Mid-State Wine & Liquors Ropes AGAIN THIS YEAR in over 36 medals

Contact: LEON D. SIERRA                                                                             FOR IMMEDIATE RELEASE

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Mid-State Wine & Liquors Ropes AGAIN THIS YEAR in over 36 medals

During the Houston Rodeo Bites and Bite competition

 

Houston, Texas (February 20, 2011)- Mid-State Wine & Liquors a boutique distributor and importer based in Houston, Texas has a portfolio of wines worthy of toasting.  The proof was in the glass as Mid-State roped in 36 medals at the 2011 Rodeo Uncorked! International Wine Competition on November 14-15, 2010.  Medals won included three Reserve Champion and two class champions, of which Riesling from Germany was named Class Champion.   You can see the Mid-State’s medal awards listing on their website www.mid-statewine.com under the Houston Live stock rodeo tab.

The eight annual “Houston Livestock Show and Rodeo” International Wine Competition included over 1,800 entries from 500+ wineries and about 20 countries.  Judges tasted through the wines blindfolded in search of the Grand Champion.  Winning winners are to be showcased during the Rodeo Uncorked! Roundup and Best Bites Competition held on February 20, 2011.  Wines will be poured with like cuisine for more than 4,000 food and wine enthusiast to indulge on, as medals, chaps and buckles are awarded to the winning Reserve Champions.

Mid-State wines came into the competition with 64 wines and came out with 36 medals including 3 Reserve and 2 Class Champions.  Mid-States portfolio includes wines from around the world.  Wines are hand selected and only introduced in the market place after their experienced panel of winologist approves them for distribution.   “I continue to give my customers the best of the best,” said Sierra, “my portfolio is a reflection of what I believe and love and I don’t want to tarnish it by introducing wines that are not of the highest standards.”

With so many distributors in Texas, Mid-State strives to standout.  “Having over 57% of the entries medal, is a tribute to the effort Mid-State has made to compose a portfolio of wines that are unique, offering great value and great taste, said Justin Gasper, owner of the two Saints in Houston.

Mid-State has plans to grow and expand in 2011.  Going into territories such as McAllen, Lubbock, and Tyler Texas as well as venturing into other states like Louisiana, Colorado and Missouri.  The growth is meant to happen while still keeping the same philosophy of offering great service, great wines and great value.  “We don’t have representatives in the market place, said Dallas Kirkpatrick, Houston Spec’s Account Sales Manger, “we have knowledgably wine specialist that will work with each account to customize their needs, that is why we so lovingly refer to them as wineologist.”

About Mid-State:

Mid-State wine and liquor is currently celebrating its 10th year anniversary and will be hosting some portfolio tasting in each market soon.  Leon left the world of engineering, twelve years ago, just after visiting one of the vineyards in Italy.  The trip left him with a great love and passion for the world of wine.

Mid-State has offices in Dallas, Austin, San Antonio and the Headquarters in Houston, Texas. Mid-State’s portfolio includes wines from around the world including, Argentina, Australia, USA, Chile, France, Italy, Turkey, New Zealand, Portugal and Spain.

Owner Leon Sierra has taken his love and passion for the business to a new level introducing his own private label to the market place “Sierra Estate Private Selection”.  Currently featuring a Chardonnay and Pinot Noir from the Willamette Valley, Oregon.  They were awarded Bronze medals on the 2009 Rodeo Competition.

However he is also proud to announce that his NEW Private label is called SENOR SIERRA.  The Senor Sierra Tempranillo from de Alicante Spain region was awarded a SILVER medal at the HLSR 2011 wine competition this year.   The SENOR SIERRA wines are 100% CERTIFIED ORGANIC and some of the grapes from this private line are indigenous to the Alicante Spanish region so please visit our website for further information about the entire line.  There are plans to expand his Private Selection to include other countries.

Mid-State's objectives are to continue to carry, import and wholesale innovative, exciting and exclusive wines.  For more information on Mid-Sate Wine & Liquor visit www.mid-statewine.com.

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